工商管理碩士

This module seeks to develop an understanding of the role that managers at different levels within the organisation have in relation to the leadership and management of the organisation’s employees. It explores the distinction between leadership and management and examines how different global organisations may require different management and leadership styles. It also encourages participants to interrogate both their own management and leadership styles and those of other managers with a view to ensuring the future sustainability of their organisation.

This module provides an integrated approach to corporate strategy and the management of change and innovation in a complex and uncertain business environment in the built environment.

Initially, consideration is given for frameworks to manage the long-term strategic direction of organisations within the built environment. Then essential marketing principles and models and the relevance of marketing strategies are explored. The remaining focus is then on enhancing understanding of, and response to organisational change through strategic concepts and associated factors. The determination of appropriate policies and strategies are explored within different cultural contexts to meet stakeholder interests.

This module explores a number of innovation and enterprise models and importantly asks students to consider how they can help them and their organisation become more innovative in how they think, create, and implement fresh innovative approaches in the workplace.

The principles of enterprise and innovation are analysed in the context of different forms of organisation across the globe, in various commercial, public-sector and not- for-profit sectors, emphasising the importance and challenges of ‘social’ and ‘sustainability-led’ innovation.

Marketing supports innovation, and enterprise driving business growth and competitive advantage by exploring trends and customer needs in the external environment.

This module provides a blend of theory and current practice in knowledge management (KM) in a range of built environment organisations. Over the course of the module the importance of knowledge for organisational learning, as well as knowledge creation and organisational unlearning will be appreciated. Socio-cultural issues related to managing and sharing knowledge will be discussed in the second part of the module. Emerging technologies such as Artificial Intelligence (AI) will be discussed in the context of the aspect of knowledge management in a particular week. For example, the place and role of AI in knowledge creation and sharing.

A global perspective on knowledge management will be incorporated into selected weekly topics, and in summative assessments these KM principles will be applied to the circumstances and business management issues in the student’s own organisations, thereby enabling the organisation to fulfil its mission and strategic goals through effective knowledge management practices and processes.

Specific examples of sustainability will be considered, using appropriate elements from the UN sustainable development goals (SDG).